Privacy Policy

Effective Date: June 23, 2025

This Privacy Policy describes how Birkenstock USA, LP (“Birkenstock”, “we”, or “us”) collects, uses, discloses, and otherwise processes Personal Information through our website

We may update information in this Privacy Policy and other notices regarding our data practices and your rights, modify our methods for responding to your requests, and/or supplement our response to your requests, as we continue to develop our compliance program to reflect the evolution of the law and our understanding of how it relates to our data practices. If we change this Privacy Policy, we will post an updated version on the Site and change the date at the top of this page to reflect the most recent revision. If we materially change this Privacy Policy, we may provide additional specific notice at our discretion.

This Privacy Notice is incorporated by reference into, and is subject to, the Terms of Use. By using this Site, you are accepting the practices described in this Privacy Notice and the Terms of Use.

Personal Information Collection
“Personal Information” means information that is linked or reasonably linkable to you and includes “Personal Data”, as defined in applicable laws. Personal Information does not include information that is publicly available, deidentified, or aggregated.
We may collect the following categories of Personal Information about you from various sources, including automatically when you visit our Site; created by us; directly from you, such as when you place an order online or by phone, save your information with us online, request to pick-up in store, contact us with a question or concern, or participate in a contest, promotion, or survey; and through our vendors, business partners, and third parties. Personal Information we collect about you may vary depending on the nature of your interactions with us and may not include all of the examples listed below.
Identifiers and personal records, including name, alias, email address, postal address, phone number, unique personal identifier, online identifier, Internet protocol (IP) address, email address, account name, driver’s license number, or other similar identifiers.
Characteristics of protected classifications, including age and date of birth, race, ancestry, ethnic origin, sex, gender, gender identity, and household make-up.
Commercial information, including your product interests, your purchases, your account profile, and other purchasing or consuming histories or tendencies.
Internet and other electronic network activity information, including your login; device and connection information such as browser type, version, and time zone setting, browser plugin types and versions, operating system, and platform; internet or other similar activity; information about your interaction with a website or advertisement; application logs; Cookie identifier; and products you searched for or viewed.
Geolocation data, including your physical location inferred from your IP address and precise physical location and movements.
Professional or employment information, including professional, educational, or employment-related information.
We may combine this information with information about you that we acquire from our joint marketing partners, and from unrelated third parties.
If you select a product that offers pick-up in store, the Site may ask if you would like to share your current identified location in order to identify your closest retail location. For pick-up in store locator, you can choose to allow sharing of your location information with the Site or you can block such request through your browser.
Please note that any comments, feedback, suggestions, ideas, and other submissions that you disclose, submit or offer to us in connection with your use of this Site (collectively “Comments”), are subject to our Terms of Use, which explain how we may use and disclose such Comments and/or information about your demographics and use of the Site.

Personal Information Use

We or our vendors may use Personal Information to:

  • Process and fulfill orders, including to deliver the content and services you request, provide information about our products and services, and correspond with you regarding your order status and shipment.
  • Operate the Site, including to maintain, operate, optimize, and provide access to our Site; identify Site visitors; evaluate how our Site performs; repair or improve the quality of our Site; and ensure the Site operates effectively.
  • Communicate with you, including to respond to requests, Comments, or questions; provide customer support; and send you information about our products, services, and promotions.
  • Market and advertise to you, including to display advertisements to you and send you marketing communications and advertisements about our products or services, such as emails and catalogs.
  • Analyze and improve our products and services, including to enhance the Site; develop our products and services; and monitor and analyze Site usage, trends, and statistics.
  • Manage our business operations, including to carry out internal administration, such as recordkeeping and auditing; perform system administration and technology management; identify prospective and manage relationships with existing customers, partners, service providers, and vendors; and engage in any corporate restructuring activities, including to evaluate or execute a sale or transfer of any or all of our assets.
  • Protect the security and integrity of our business, including to safeguard the Site from cybersecurity risks and other threats; authenticate Site users; enforce our Terms of Use and other terms and policies; protect our rights; prevent, identify, investigate, and respond to fraud, illegal or malicious use, violations of our Terms of Use or policies, or other misuse or violation of applicable laws, regulations, or legal processes; and monitor against threats.
  • Comply with legal requirements, industry standards, and our policies, including to manage risks, reporting, investigations, and other compliance activities; identify and manage legal actions related to our or others’ rights or property; respond to court orders or other government and law enforcement mandates or requests; support actual, anticipated, or threatened claims, defenses, or declarations in a case or before any jurisdictional and/or administrative authority or arbitration or mediation panel; and enforce compliance with applicable laws, regulations, or legal processes, as well as industry standards and our company policies, including export control requirements.
  • With notice or consent, for any other purpose when we provide specific notice at the time of collection and/or obtain your consent where necessary.

Personal Information Disclosure

We may disclose Personal Information to the following parties:

  • Our affiliates and business partners, as reasonably necessary for the purposes set out in this Privacy Policy and to operate our business.
  • Agents, vendors, consultants, and other service providers that carry out work on our behalf, including to help us to fulfill customer orders; host our websites; analyze our Site and services; process transactions; send communications, such as catalog mailings; conduct surveys; and otherwise support our business.
  • Ad tech companies and other vendors that provide personalized advertising, perform analytics, and provide services described in the “Cookies and Other Online Tracking Technologies” section below.
  • Parties to corporate transactions in the event of a sale, merger, reorganization, or other transfer of our assets, or as part of the due diligence or negotiation of such transaction.
  • Courts, regulatory agencies, law enforcement agencies, other government entities, professional advisors, affected parties, and other external parties if required or authorized to do so by law, or if we believe that such action is necessary or advisable to comply with any law, regulation, or other legal obligation; or to respond to a court order, subpoena, search warrant, or other legal process. We also reserve the right to disclose Personal Information as appropriate or necessary to enforce our Terms of Use, this Privacy Policy, or agreements with third parties; to take precautions against liability; to investigate, prevent, or take action regarding possible illegal activities, suspected fraud, safety of person or property, or a violation of our policies; to defend ourselves against third-party claims or allegations; to assist government enforcement agencies; for law enforcement, crime-prevention, or public safety purposes; to comply with export control requirements; to protect the security or integrity of the Site; or to protect and defend anyone’s rights, property, or personal safety.